Why I Do This Work
Leadership Speaker | Executive Coach | Corporate Trainer
Creator of the Intentional IMPACT Framework™
For more than two decades, I led teams in environments where clarity wasn't optional; it was essential.
Whether serving in the U.S. Navy, leading through uncertainty, or helping people make decisions under pressure, I saw the same pattern repeat itself.
The most capable leaders rarely failed because they lacked talent.
They drifted.
Success brought more responsibility.
More responsibility created overwhelm.
Overwhelm quietly pulled them away from what mattered most.
Including me.
That realization changed how I lead and ultimately why I do this work today.
What I Learned
I realized the problem wasn't ambition.
It wasn't work ethic.
It wasn't leadership ability.
It was drift.
Drift happens when successful people slowly become disconnected from what matters most.
It doesn't happen overnight.
It happens one decision...
One meeting...
One missed moment at a time.
That's why I created the Intentional IMPACT Framework™; a practical leadership alignment system that helps leaders reduce overwhelm and make intentional decisions before drift takes over.
Today I help high-performing leaders succeed at work without drifting at home.
I work with organizations, executives, founders, military leaders, and teams who want practical leadership systems that improve decision-making, communication, and execution while protecting what matters most.
My work includes:
• Leadership Keynotes
• Executive Coaching
• Leadership Workshops
• Leadership Reset
• High Performer Alignment Index™
• Intentional IMPACT Framework™
Why Reden’s Work Connects
Reden’s leadership perspective was shaped through decades of service, pressure, responsibility, and personal growth. He understands what it feels like to carry a lot, lead through complexity, and still know there is more in you that has not fully been aligned yet.
That is why his message is simple and direct: stop drifting, get aligned, and lead on purpose.
He works with leaders who are capable, committed, and driven; but tired of operating on autopilot. His mission is to help them move from busyness to clarity, from misalignment to execution, and from success that looks good on paper to impact that feels true in real life.
Outside of Work
When I'm not speaking or coaching leaders, you'll probably find me with my wife and our two daughters, investing in real estate, exploring Jacksonville, or finding new ways to help leaders stop drifting and stay aligned.
Those closest to me know that my greatest leadership lessons haven't come from boardrooms or battlefields.
They've come from home.
Ready to Stop Drifting?
Take the High Performer Alignment Index™ to discover where drift may be affecting your leadership and begin taking one aligned action at a time.
I don't believe leaders need more hustle.
I believe they need better alignment.
Because success isn't measured only by what you accomplish.
It's measured by who you become and who you're still showing up for when you get home.